Tuesday, May 26, 2009
Decorative Concrete - Borders
Wednesday, May 20, 2009
Decorative Concrete - Patterns
Brick
Ashler Slate
Carly Dus
Concrete Arts
Thursday, May 7, 2009
Stamped Concrete - Seamless Texture
1. Seamless textures
2. Patterns
3. Borders
These three categories can be combined to display different looks. For example Borders will enhance a seamless texture, or patterns and seamless textures are combined in an "every other" pattern.
Because there are so many different options and combinations, today I'll focus and show just Seamless textures. Below is a close up and a broad look at a seamless texture. As you can see there are no defining stamped patterns.
Seamless Texture

Seamless textures also allows for creativity with dyes and stains. You can be subtle with the stain or dye you use or you can get creative with your design like the pictures below. Either way, its important to remember and realize decorative stamping and staining can reflect your personality and how you want to portray your home.
Decorative Stains

Concrete Arts
http://www.concretearts.com/
Friday, May 1, 2009
Article on Owner, Tom Graf
I came across this article a couple weeks ago when digging through some old files and wanted to share it. This article is a little dated (2003.) Okay so its a lot dated. Some informatio has changed as far as R&D and the concrete economy, but the article "character" itself still stands strong.
December 2003 Industry Leader:
Passion and Education Spell Success for Tom Graf
Juliet Farmer, ConcreteNetwork.Com Columnist
Tom Graf says he eats and breathes decorative concrete. If that's the case, then his company, Concrete Arts by Graf Architectural Concrete, is the sustenance of his life. Concrete Arts, now in
its ninth year in Hudson, Wisconsin, has had a really successful run to date. Now Graf is taking that run a step further by expanding heavily into other markets, including decorative concrete, grinding and specialty work.
"Decorative isn't as nichy as it once was," explains Graf of the transition. "I've been following the market closely, and (I think) polymers are the future." Graf says he wanted to take it to another level, thus the move to decorative, which has included a lot of personal time and money spent on research and development (R&D).
That he's even thinking about R&D at all might be due in part to his educational background. Graf inherited the concrete trade from his father, who was a masonry and concrete contractor. But in college, Graf studied advertising and marketing. His roots, however, beckoned, and he soon turned away from advertising to become a full-service contractor. Eventually he expanded, specializing in decorative work.
"When we first started, I just wanted to bridge the gap in the seasons," he says of adding decorative to his repertoire. "We pride ourselves in keeping our employees busy, and they stay busy year-round."
Graf leads a team of employees that stand behind a great reputation and shared business ethic. "My employees know and understand my passion for what we're doing," Graf explains
It's clear he prides himself in his reputation. "A customer's a customer," Graf says. "I'm not willing to sacrifice my reputation for financial gains. I'm not very money-driven, plus, I don't have very thick skin."
Being surrounded by a motivated group of people who want to work has also inspired him to keep the new ideas flowing. One idea, his self-proclaimed "opus," is his creative showroom.
The showroom includes the company parking lot, which features 30,000 square feet of decorative concrete and a topography of the St. Croix river, complete with a soon-to-be-added water feature. This showroom has proven to be a tremendous selling tool for Graf. "We did patterns, textures and stains in various styles. The parking lot is all exterior stains and colors," he says with pride. He also shows a deeper understanding of his customers, providing them with ways to visualize their ideal projects in a realistic setting.
The showroom also features a 20,000-foot interior space, and the entire center won the Wisconsin Ready-Mix Commercial Project of the Year in 2002. (He also received it again in 2004)
This showroom, coupled with his website (http://www.concretearts.com/), has helped Graf deal with the new breed of consumer – the Internet-educated consumer who researches where their money is going. Graf notes his customers are more educated about the decorative concrete process from the beginning. "They're more sophisticated and more astute to quality control," he adds.
In addition to his unorthodox showroom, Graf has another unique selling approach with customers – honesty. His approach includes educating his customers about decorative concrete maintenance, teaching them how to seal their concrete once a year in order to preserve its beauty it forever.
One of Graf's many other secrets of success is the fact that he's a realist. Although he admits the concrete market is great right now, he acknowledges that may not always be the case. In anticipation of the inevitable, Graf says he strives to pay down his debt quickly so that a sudden shift in the market won't have as much impact on his business.
But that's not to say he's a worrier. "Things have a way of evening themselves out," Graf laughs. "I just go with the flow."
Right now, Graf is focusing on keeping up quality control while growing the decorative side of his business. He's also researching and developing new diamonds and plates, as well as exploring grinding wet concrete. "Polishing is still in its infancy," he explains of his interest. "There's a big learning curve." (We currently do a lot of wet grinding now!)
Although Graf admits his company is doing well right now, he admits that there's always room for improvement, saying, "There's always something to learn in this business." Education is fundamentally important to Graf, and one of the many ways he learns is through his association involvement, whether as a speaker or attendee. He says the best thing about the associations is the fact that he's been able to network with other contractors.
"It's an outlet to throw ideas around and share horror stories. I really enjoy it," says Graf.
Like most students who love to learn, Graf says might someday turn to teaching. And for someone who eats and breathes concrete, teaching's not a giant leap, just another logical stop in the life of a man who loves his work.
Carly Dus

Monday, April 27, 2009
Stamped Concrete Options


Carly Dus
Friday, April 17, 2009
Stamped Concrete - Pool Decks

Carly Dus
www.concretearts.com
Wednesday, April 1, 2009
Stamped Concrete
Someday soon Spring will come... I promise! However; it does seem bleak when you think about how we got snow on the first of April. Maybe Mother Nature is playing an April fools joke on us. Or maybe we are just lucky to live in the Midwest!
I decided I needed to lift up my gloomy spirits and stamped concrete would be a great post to do just that. The pictures exuberate warm weather and green grass that surround the many different textures and colors stamped concrete gives your home.
There are many different options you can do with stamped concrete. You can choose just one texture, no color. Otherwise you can spice it up with as many colors and stains and as many textures as you'd like.
Today I am posting one of my favorite pieces of stamped concrete. It's a Deep Limestone Texture. This particular stamped concrete project Concrete Arts did was for a pathway that went around a home.For the next few posts, I'll give you other options that I really enjoy. Stay warm!
Carly Dus
Concrete Arts
http://www.concretearts.com/





